商科论文当中最常见的7P理论，希望帮到你： 01 Product 产品：branding， quality和customer service 重点分析： What to sell? Is there a market? Is there enough demand in the market? What are you actually selling? 02 Promotion 促销因素，marketing communication 分析重点 What kind of information to communicate? The best way of communication? What budget do you have? What message do you want to communicate? To who? What is the best way to communicate to them? What measures to know if you have been successful? 03 Price 价格，positioning和payment methods，可将value-added elements加入分析 分析重点 Where is it sold? Retail outlet? How will distribution affect the cost？ Pop Up you create? Online? How will the distribution of your product affect cost/pricing? Wholesaler， reseller， sales agents? Postage? 04 Place 渠道，trade channel和sales support 分析重点 Price of production/delivery Online seller fees Profit margin All on the financial spreadsheet Retailer rebates Storage & stock control 05 People 人员，recruitment和training skills 分析重点StaffCustomersStaff Face of your brandBehaviours reflect values Maintaining your relationships Extending your relationships 06 Process 过程 分析重点How to deliver the product or service? Customer journey touch points Maintain high standards of customer care 07 Physical Evidence 有形展示 重点分析product packaging和online experience Make the right impression through Your workplace Retail outlet Website ---------------- 签名： （该用户没有留下签名。） |
